American Eagle Outfitter's lingerie store aerie is getting real this Spring. The intimate apparel store is foregoing the retouching with its "aerie Real" campaign, featuring models of all sizes in the latest collection of bras, panties and other intimate apparel.
"The purpose of 'aerie Real' is to communicate there is no need to retouch beauty, and to give young women of all shapes and sizes the chance to discover amazing styles that work best for them," said Jennifer Foyle , aerie's Chief Merchandising Officer. "We want to help empower young women to be confident in themselves and their bodies."
Visitors to the website will see real models wearing the bras in their true size, further enforcing the importance of beauty and individuality. A new web platform will allow shoppers to shop for bras by size on women with similar body types to their own. Bras are available is size 30A to 40DD and shipping and returns on bras are free. Aerie is also bringing in fashion editor Jenny Altman as a Style and Fit Expert. Altman will be making store appearances and sharing tips with aerie shoppers via Twitter and Google+ Hangouts.
Follow the campaign and share your own experiences with aerie with #aerieREAL.