Great News Publishing Ltd. proudly publishes 62 monthly magazine style community newsletters that cover 110 Calgary communities. With a citywide reach of over 320,000 Calgary households, companies can advertise for as little as $0.01 per household, making community newsletters the most cost effective advertising vehicles for Calgary businesses today. Advertisers choose Great News Publishing Ltd. to help them reach their desired demographic audience, and community audience in a publication that not only gets read, but has a 31 day shelf life.
Top of Mind (Brand) Awareness
Why do highly successful corporations including Apple, Coca-Cola, Westjet, and TD Canada Trust still advertise after all these years? Because advertising works! They know the value of consistent branding and how it creates top of mind awareness in their respective industries. These Companies maintain their competitive advantage because they remain in front of their customers. The customers are always reminded of these brands week after week, month after month, and therefore decide to buy their products or services.
Community targeted advertising in a Great News Publishing community newsletters help Calgary businesses build their brands in much the same way. This type of consistent, targeted community advertising is especially effective for local businesses who rely more on neighbouring clients than long distance customers. In addition, it is effective for those companies who wish to speak directly to their targeted clientele while weeding out unwanted, time-consuming inquiries from others.
In an effort to create more value for their advertising customers, Great News Publishing now offers all advertisers free online ads that link to their respective corporate webpages. See the Official Lake Bonavista Bugle community newsletters homepage for an example of the free online advertising that Great News Publishing provides their advertising customers.
Long-term Sustainable Competitive Advantage
No matter what industry a business operates in, their market is dynamic. Customers are always adapting; they constantly move between trade areas. Consistent advertising provides a long-term advantage over competitors who may choose to cut back or cancel their advertising after they catch or maintain the attention of their clients. By understanding and accepting this natural churn in the marketplace, businesses can counteract the loss of old customers with new customers, while steadily building a sustainable business over time.
Advertise to Keep a Healthy Positive Image
In a competitive marketplace, advertising that is vigorous and optimistic can bring shoppers to a business regardless of the state of the economy. Consumers still need to buy and often choose to consume from someone they can trust. Over time, a clear and consistent advertising campaign that appeals to their human nature and provides a familiar logo, face, or brand over and over again is the best way to earn that trust.
For the last 25 years Calgarians have trusted Great News Publishing Ltd. as a reliable source for timely and targeted community news. Do you want to advertise? All it takes is three easy steps: one, call 403-720-0762 to discuss your advertising needs (see the advertising rate sheet here), choose your display ad size and options, and select which newsletter(s) you wish to appear in; two, send over any text, photos, and/or logos that you would like to have within your ad; and three, approve a proof of your ad. It’s that simple. The rest will be done for you. Call today to make sure you’re in the next publication!