In late September 2013, the 10th annual Advertising Week conference in New York City was quite a success according to many attendees. Around 100,000 people attended, all of them getting a chance to enjoy the New York City lifestyle up close and person. Because the conference had events scattered at over a dozen locations, many people found it nice to not be trapped in a single place.
The New York Ad Lifestyle
One thing that many haven't written about is the fact that this conference is held in New York City. With over 200 hundred events scheduled at all hours of the day and night in over a dozen different locations, there was something for everyone. And when not at the conference, there was still a lot for attendees to do in New York City.
A topic that was touched on at the conference was the rate at which technology is changing the media landscape compared to the speed at which ad agencies and those who do media buys are able to keep up. This has created a rift - much like the one sometimes seen in the New York City nightlife scene.
Amazon was a big hit at the conference, talking about their method of keeping customers happy with their advertising efforts and inventions like Remote Desktop Software. They said the three main things they try to do for the consumer are inform them, allow them to discover and empower them. This is something that many in New York - and the world - agree with wholeheartedly.
While in New York City
While the Advertising Week conference is over for 2013, that doesn't mean there's not a lot to do in the big city. No matter what borough you're in, there are plenty of events and activities day and night. You need to be prepared for the NYC lifestyle, however. Here are some tips.
- Be Aware - When in any big city, you should be constantly aware of your surroundings and what's going on around you.
- Leave Early - If at all possible, leave early for any scheduled event you're trying to reach just in case something happens to slow you down.
- Be Polite - This isn't always possible, but if you try to be polite when walking through the city, there's a good chance this might rub off on others.
The 11th annual Advertising Week conference in New York City is expected to be even bigger, giving people all over the world the chance to experience the NYC lifestyle for themselves - if they have what it takes. One thing is certain - there's something special about living in the greatest city on the planet Earth.