Adventure travel is not just for the rock climber and whitewater rafter. It also includes what we call soft adventure. There may just be walks, enjoying the ecology or immersing yourself in the culture. It's a combination of activity, culture and adventure - simply put, just becoming a local and enjoying what they enjoy.
Veracruz, along with the Mexico Tourism Board and Adventure Travel is launching an adventure travel summit in September geared towards promoting adventure tourism. Experience some of the photos they have put together on their sites to show their growth toward biodiversity and conservation through adventure tourism.
I will be attending the event in September so if you would like more information on adventure travel and Veracruz - just let me know and I will gather anything you would like to know more about!