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Adultery site Ashley Madison's popularity soars in Japan

The online adultery site, Ashley Madison, is huge in Japan.
The online adultery site, Ashley Madison, is huge in Japan.
Ashley Madison/Screenshot

“Life is short. Have an affair.” These are the words that greet users on the adultery site Ashley Madison, which is wildly popular in Japan as reported in the Associated Press on Thursday.

Ashley Madison is the go-to website for partners who want to cheat, and according to the site, “is the most famous name in infidelity and married dating.” Of the 37 countries that offer this online affair search, Japan’s users have grown the fastest, one million in eight and a half months says the AP. The United States now boasts 13 million cheaters/users, however it took America one year to reach this goal. Perhaps the U.S. numbers have something to do with the level of press Ashley Madison has received, as the site claims media coverage through “Hannity,” “Howard Stern,” “TIME,” “BusinessWeek,” “Sports Illustrated,” “Maxim,” and “USA Today.”

Cheating wives receive free access, however cheating husbands have to pay. Ashley Madison doesn't discriminate and makes connections for all. The only stipulation: if you are single, you must agree to date a married individual.

  • Attached male seeking females
  • Attached female seeking males
  • Single male seeking females
  • Single females seeking males
  • Male seeking males
  • Female seeking females

Founded in 2002, Ashley Madison now has 25 million cheaters worldwide. Noel Biderman, CEO of Avid Life Media Inc., the company that operates the adultery site, is married with children and admits he’d cheat if his wife didn’t sexually satisfy him. Nice! (Insert sarcasm) He insists Ashley Madison “doesn’t force anyone to betray a spouse.” The site for cheaters is simply an “anonymous, secure and closed vehicle for infidelity that reduces the chances of getting caught.”

Japan has a low divorce rate as compared to the United States, about 50 percent less, but in the “male-dominated society known for conformity, the adultery website levels the playing field for the women of the country,” says Biderman. An Ashley Madison survey validated his thoughts with 84 percent of Japanese women declaring that adultery helped the marriage. And of the 3,500 cheaters surveyed, the number one reason for infidelity was “not enough sex.”

Just a thought, but maybe the advice of a marriage counselor or sex therapist would be beneficial rather than committing adultery and hunting for it with an infidelity site such as Ashley Madison.

©Deirdre Haggerty, ALL RIGHTS RESERVED. No part of this article may be reproduced without prior written permission and consent from the author or Clarity Digital Group LLC, DBA For similar to above, click subscribe below to receive instant free updates or follow Deirdre on Twitter.

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