Currently, photo- and video-sharing service Instagram does not feature ads. However, those who like having an ad-free Instagram feed will be in for disappointment (and annoyance), as Instagram is planning to place ads within the next year.
In an interview with The Wall Street Journal, Emily White, Instagram’s director of business operations, stated that preliminary measures for placing ads on Instagram are underway. “We want to make money in the long term, but we don’t have any short-term pressure,” White said.
Facebook, which acquired Instagram in 2012 for around $1 billion, has long considered placing ads on Instagram in order to make the most of its investment. Indeed, Facebook CEO and co-founder Mark Zuckerberg all but confirmed Facebook’s plans for monetizing Instagram during Facebook’s second quarter earnings call this past July (which saw Facebook earn an impressive $1.81 billion in revenue), where he stated that advertising would be a consideration after Instagram’s userbase was more strongly developed.
Instagram’s userbase recently grew to 150 million active users, up from 100 million in February and 30 million last April, when Facebook’s buyout of Instagram was first announced. (Comparatively, rival video-sharing service Vine has 40 million registered users as of last month.)