Skip to main content
  1. News
  2. Politics
  3. Policy & Issues

Administration recruits ‘sexiest man alive’ to help boost Obamacare enrollment

See also

If the title of this post left you scratching your head and saying to yourself, “He’s been pushing the health care fiasco since Day 1,” you’re not alone. Only you’d be mistaken. The reference is not to the impossibly gorgeous (read: self-deluded) hunk o’ man flesh shown at the left. Rather, it is to pop singer Adam Levine.

According to Bloomberg News (via the Weekly Standard), Levine (shown here) “won the designation from People magazine last month” and “is among the celebrities who’ll be promoting enrollment in online health insurance exchanges as part of a social media campaign kicking off tomorrow.”

With enrollment totals behind administration projections after the botched start-up of the federal exchange, 17 state exchanges joined by an advocacy group are drawing on Obama administration allies in entertainment and sports to promote sign-ups, using social media such as Facebook and Twitter.

Reprising a tactic President Barack Obama successfully employed in his 2012 re-election, organizers plan to use celebrity promotions and professionally produced videos aimed at inspiring Americans to encourage friends to enroll. The goal is generating 100 million Internet contacts before open enrollment closes March 31.

[Video on Levine's winning of award here]

So does this mean the administration has given up on the idea of using the other “sexiest man alive” to pitch Obamacare? And if so, can we assume the picture here is an indication of how he feels about that decision?

Related Articles

For more articles and headlines, be sure to check out Liberty Unyielding. Follow me on Twitter or join me at Facebook.



  • Pro-Russians killed
    Putin issues a warning after 3 armed protestors were shot dead in Ukraine
    Watch Video
  • Korean ferry capsizes
    Only one of 46 life boats were used in the South Korean ferry sinking
    World News
  • Oscar Pistorius trial
    Oscar Pistorius reads a Valentines Day card from his deceased girlfriend without tears
    Crime News
  • Google patent
    Google applies for patent for what could be the successor to Google Glass
    Tech News
  • 420 in Colorado
    Colorado will celebrate 420 for the first time since marijuana became legal
  • Racist Kansas murderer
    Why isn't the Jewish Community Center shooter being labeled as a terrorist?
    Watch Video

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about and apply today!