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Adirondack Winery announces first major step in broadening its New York market

Adirondack owners Michael and Sasha Pardy
Adirondack owners Michael and Sasha Pardy
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The six-year-old Adirondack Winery is about to break out of its geographically limited market. Owners Michael and Sasha Pardy today announced the Warren County operation winery will launch its portfolio of wines on June 1 with Opici Family Distributing as part of an effort to have Adirondack's wines sold at numerous venues across the state.

The Pardys started their wine-making operation in about 800 square feet in the back of their storefront tasting room in Lake George Village, producing 1,000 cases in their first year. By 2011, they had outstripped their capacity and moved the winery operation to a former warehouse in Queensbury. At the same time, they expanded the Lake George tasting room, located at 285 Canada Street (phone: 518-668-9463). In this, their seventh summer season, the Pardys expect to produce at least 7,000 cases of wine.

“Due to our Lake George location, a major percentage of our customer base is comprised of tourists, which means that we only see these customers once per year, sometimes less,” said Sasha Pardy. “Last year we hired an events manager, who has been setting up booths for us at wine festivals across New York where we sample and sell our wines. So, again, we see most of those customers only once per year. For these reasons, it is essential that our wines are widely available at wine and liquor stores across New York so that customers that fall in love with our wines at our Tasting Room or at a festival have easy access to our wines throughout the year.”

Just two years ago, Adirondack Winery’s wines were available at about 40 stores, primarily in the Capital Region. Today, they are sold at more than 100 stores across the state. To date, the winery has self-distributed its wines to stores via shipping, self-delivery and delivery service, DNT Express.

“We decided to partner with Opici Family Distributing because we know the demand for our wines in the wholesale marketplace is more than we can handle with our own staff,” said Sasha Pardy. “Opici has an excellent reputation with liquor store owners, particularly for having the best selection of New York wines, so we feel very comfortable in their ability to represent our brand," she added.

Mike Proch, vice president of sales for Opici’s Upstate New York market said, “We are excited to have Adirondack Winery join our diverse portfolio of wines. They have developed a strong Adirondack brand that has statewide appeal and we see great potential for the brand to grow fast across Upstate New York.”

Adirondack Winery will first concentrate on Upstate growth. Then, in the fall, it will consider growth into the Metro New York City market, where area distributors already have expressed interest.

Adirondack Winery employs seven fulltime and 12 part-time employees at peak season. Additionally, the winery closed on the real estate purchase of it wine making facility in and attached acreage in Queensbury in January 2014.