Today adidas released its newest spot centered on Derrick Rose's dedication to the game. With features from Common, 2 Chainz, Big Sean, Dom Kennedy as well as his family and closest friends, the commercial highlights that if you took away the fame and glamour of his life, basketball would be the only thing left that mattered the most to him.
“Basketball is Everything” was created by 180LA and directed by Stacy Wall.“Basketball is Everything” begins with Derrick training for the upcoming season then cuts to various scenes that portray his life which include, outside of his home, at his birthday party with family and friends including hip-hop artists Common, 2 Chainz and Dom Kennedy, at a music video shoot with rapper Big Sean and at a famous high-end jewelry store with his brother. The commercial comes full circle by showing Derrick training alone in the gym once again, emphasizing that even if you take away all of the aspects of Derrick’s life that he feels so blessed to have, he would still have the one thing that matters to him most, basketball.
