Adams Golf today started off the New Year by announcing the signing of four-time major champion Ernie Els to a multi-year agreement. The popular Els will use a range of the Adams' products and technology, and also showcase the brand’s logo on his bag and head gear.
Els' resume puts him in company with the elites of the game.
He was inducted into the World Golf Hall of Fame in 2011, and 70 professional global victories include two World Golf Championships and a record seven World Match Play Championship crowns.
Els has won on just about every continent and he is still going strong.
Els hopes Adams Golf technology will bring him even more titles.
"As a player, there are many factors in something as fundamentally important as your equipment. Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products,” Els stated. “I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better."
The innovators at Adams are understandably excited about having Els on the Adams team.
“’The Big Easy’ is one of the most prolific winners of his generation and a natural match for Adams, with our philosophy of creating the easiest to hit golf equipment,” said John Ward, Adams Golf President. “Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.”
Ernie Els and Adams Golf are on pace for a big 2014.