The numbers are in and it is official. Adam Lambert rocked the Festival l'International de montgolfières de St-Jean-sur-Richelieu Saturday Aug 14th. Festival director, Louise Lamoureux told the Journal de Montreal that 75,000 entered the festival grounds on the 14th. This beat last year's record when 71,000 people attended the festival on the day that Montreal band, Simple Plan, was headlining.
Many factors worked in the festival's favor the night of Lambert's concert. For one, the St-Jean performance was the first time the singer had ever performed in Quebec. Secondly, the weather happened to be great and drew many people to the outdoor event. According to concert-goers, the American Idol alum was "majestic". Also impressing the crowd was show opener and former Michael Jackson collaborator, Orianthi.
Festival organizers do not deny that the participation of international artists helps to boost attendance. This year's festival brought in a total of 411,479 visitors compared to the 376,149 people that attended in 2009. Lamoureux acknowledges that much of this success is from booking acts like Lambert and Akon, who also played the festival. These numbers are even more impressive, however, considering the closing weekend of the festival was plagued by rainy weather.
Lamoureux is already working with Donald K Donald to lock down next year's entertainment. As she revealed to Le Journal, it took her two years of work to book Akon.
Below is a video of Adam Lambert performing "Fever" at the festival.
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