Pennyroyal Studio recently announced the sale of a third pendant designed by Adam Lambert with proceeds to support charity. The current design is a “Peace Pendant,” with 30% of the proceeds going to The Trevor Project. Pennyroyal Studio founder Tim Foster has stated that he hopes to sell enough peace pendants to reach a total of $1 million for all of Adam’s combined charitable efforts.
"I think to hit the goal of $1M total with the message that the Peace Pendant holds would be amazing.”
The pendant features a peace symbol on the front, and the back has the inscription “Believe in you” with Adam’s signature. Adam explains the design choice on the Pennyroyal Studio website:
“I believe that peace is exactly what the Trevor Project promotes. Peace of mind, peace amongst our youth and peace at home. With peace comes comfort and grace and that is my wish for ALL.” -Adam Lambert
The latest pendant is the third that has been designed by Adam to support various charities. In 2009, Pennyroyal Studio released a pendant with an image of Adam’s Eye of Horus tattoo. The pendant benefitted MusiCares and 850 were sold. The second pendant designed by Adam was a replica of his second tattoo, an infinity symbol. With Adam’s increased popularity since 2009, 1400 of his these pendants were sold, this time benefitting another of Adam’s favorite charities, DonorsChoose.org. Tim Foster has set a goal of selling 2777 peace pendants to raise $75,000 for The Trevor Project. If this goal is met, the total raised for all of Adam’s charitable efforts will reach $1 million.
To inspire fans and motivate more sales of the pendent, a ticker banner has been added to the Pennyroyal Studio website and is being updated daily. At the time of this writing, more than $11,000 has been raised for The Trevor Project.
The Peace Pendant can be purchased at the Pennyroyal Studio website. If you plan to buy one, hurry, because it is only available through September 16.
Have you purchased Adam’s Peace Pendant yet?
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