It was touted as a smartphone app that is designed “only for drunk people.” Moreover, users had to be able to prove they were drunk by blowing into a smartphone-connected breathalyzer as part of the login process. They are then allowed past the app's “biometric bouncer” to enjoy the Bacchanalian revelries that await them inside.
Could this possibly be real? Had someone actually developed an app that not only glorifies excessive drinking but also rewards for extreme over-indulgence by unlocking more features the higher your blood alcohol concentration (BAC) gets? A few shots, a couple beers and you gain access to features like “Drunk Dial,” which allows users to randomly call nearby fellow LIVR users. It also has a geo-tagging feature so users can pinpoint precisely where other nearby LIVR users are flaunting their penchant for indiscretion.
All the sounds like a recipe for disaster and could have you calling on the services of UK medical negligence Assist solicitors.
Over the past few weeks, social media has been abuzz over another product with a mysteriously similar name: HUVr. This is the supposed hoverboard technology speculated in the movie Back to the Future II.” It turns out that HUVr is just an elaborate hoax – elaborate enough to get names like Christopher Lloyd (Dr. Emmet Brown, time traveler) and skateboarding legend Tony Hawk in on the ruse.
While LIVR may not have secured Charlie Sheen as a spokesman (yet), they have engaged in a similar viral marketing strategy which has gained a good bit of attention on social media as of late.
The only problem: it is probably another hoax, just like HUVr.
On the outset, everything seems legit. There is a website with some well-produced content. You get to meet, via video, the alleged founders of the app who proceed to make very determined statements about the availability of LIVR sometime in Spring 2014. They even have a witty tagline: “Drink til you LIVR.”
Reactions thus far have been an eclectic mix of enthusiasm, amusement, curiosity and outright disgust. According to tech blogging giant Gizmodo, though, it is highly unlikely that this is a real thing. In fact, they are certain it isn't and have plenty of proof to support their claim. Here are a few examples.
The LIVR Breathalyzer
The technology that goes into a breathalyzer, especially modern ones, is impressive. It has been unchanged for years with a few digital modifications along the way. Consumers can purchase them through retail chains like Best Buy, and they range in price from about $25 into the $150 range and higher. There are also other smartphone breathalyzer devices out there which can be had at an average cost of about $50.00. The developers at LIVR say theirs will sell for about $5.00. Even if they are wildly mass-produced, is it possible to get the retail price that low?
No Paper Trail for the Developers
A Google search for the app's developer doesn't instill a great deal of confidence. According to Gizmodo, “A cursory Google search turns up no results for a programmer named Avery Platz (outside of recent LIVR coverage). There are a few Kyle Addisons out there, but none of the ones on LinkedIn seem to fit the profile.”
No Trademarks or Patents Pending
The United States Patent and Trademark Office has no record of anyone applying for a patent or trademark on anything associated with this app. This either means these benevolent follows mean to make their app open source or that there are no real plans to market this product at all.
While the possibility exists that LIVR is real, it is becoming exceedingly difficult, in the Information Age, to pull the wool over people's eyes. Until there is proof one way or another, all the public can do is wait and see.