This week has already seen the release of Assassin's Creed IV, and the yearly sports titles have been making the rounds over the last couple of months. We recently spoke with Activision's Eric Hirshberg, whose company is just about to release the next annual entry in their Call of Duty franchise, and asked whether he thought yearly titles were underappreciated.
Not according to the marketplace response, that's who we make games for. There are a lot of people who really appreciate our approach.
Hirshberg went on to state that either approach requires 'creative excellence'. If a developer decides to release a stand-alone title, then that game must be a great piece to stand on its own. Similarly, each piece of an ongoing franchise must be held to the same standards when thinking about the bigger picture.
I'm an enthusiast and I look at it through that lens, you know, quality is the great equalizer. Neither strategy will work if the games aren't great.
Hirshberg also believes that there is a game on the market for everyone, and that is what makes the industry great. Each company has a different approach, and Activision's has been to expand upon the Call of Duty franchise with yearly installments. Call of Duty: Ghosts is set to release this Tuesday on November 5th for all currently released consoles. It will be made available at launch for the PS4 and Xbox One.