In the wake of the massive success of the Lego video game film and the announcement of a “Minecraft” movie in the works, Activision CEO Eric Hirshberg told Examiner he’s open to the idea of a “Skylanders” film if it ever came up.
“It makes all the sense in the world for the movie business,” Hirshberg told Examiner in an exclusive interview. “They are great characters that have a built-in audience with kids, and the kids have built an affinity for, anything like that has appealing properties for the movie business.”
Considering that the last game in the series, “Skylanders: Swap Force” sold 3.49 million combined copies, according to video game sales tracker VGChartz.com, it’s a safe assumption to make that a film based on the series could perform well at the box office.
Hirshberg understands however that there’s a risk involved, but if Activision was ever given an opportunity, they’d make sure it was a calculated one that their fans would enjoy.
“For video game companies, I think there’s been pretty mixed results when it comes to making video games into movies. It’s obviously something we talk about, and I think ‘Skylanders ‘ really could benefit from. You have to do it just right and very carefully so it expands the brand and builds our core business, which is making games. We want to make sure that if we were ever to do that, we would do it in a way that enhances that core experience," Hirshberg said.
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