Skip to main content
  1. Tech
  2. Games
  3. Consoles

Activision CEO: 'Genre is less important than the execution of an idea'

See also

The number of first person shooters and open-world titles have rapidly increased over the course of this last generation, with Call of Duty and Grand Theft Auto both topping charts and breaking records. It may appear that these genres are the ones that gamers really care about and that developers should promote these as sure-fire successes. However, we recently sat down with Activision's Eric Hirshberg, who stated that these preconceived notions simply aren't true.

I think the genre is less important than the execution of an idea. I don't think if you would've taken a poll of gamers and described the Skylanders genre, it would've won a poll. I think the execution was so captivating and so magical that it won on its merit.

Hirshberg believes that a game's success is based on the quality of its execution. For example, the Call of Duty franchise, which is known for its yearly installments, continues to be worth gamers' $60 investments due to its superior content. His example regarding the success of Skylanders, a series that uses NFC toys as its primary attraction, reflects the company's strategy of focusing on a studio's creativity and talent when choosing to adopt a new franchise. Another example being their recent decision to partner with Bungie for the upcoming Destiny.

For more of this exclusive, and for other news, reviews, and features, check out Game On's Facebook page or follow us on Twitter. Will Holden's low-quality comments can also be found on Twitter.


Don't Miss

  • Division
    Ubisoft Massive exclusive: 'The Division', PS4 & Xbox One, Activision to Ubisoft & more
    Games Exclusive
  • Coffee
    A new app allows users to buy unlimited coffee for $45 a month
    Tech Buzz
  • Dragon
    'Dragon Age: Inquisition' launches this October on PS4 and Xbox One, trailer inside
    Games News
  • Computers
    AT&T looks to bring high-speed internet networks to 100 cities
    Tech News
  • Upcoming
    These are 2014's biggest PS4, Xbox One and Wii U games
    Games Feature
  • I Am Alive App
    An app out of Lebanon allows users to alert their loved ones they are alive after a bombing

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about and apply today!