Settling into a yearly release schedule for the popular Call of Duty franchise, Activision has often been accused of forgoing innovation in order to play it safe. However, while speaking to CVG on Sept 5, Activision Publishing CEO Eric Hirshberg stated that he feels that the publisher is still interested in taking risks.
Hirshberg cited Skylanders as a prime example of how Activision is willing to take a chance. The franchise didn’t exist two years ago and comes with a very atypical consumer model, yet the series has continued to perform exceptionally well.
CVG asked if the company is putting too much stock in shooters after the publisher has cut back on the number of games they release and that two of their major upcoming titles, Call of Duty: Ghosts and Destiny, are first-person shooters. Hirshberg responded that FPS games are an established genre but believes that the publisher is still taking risk on these games and that they are very different from each other. He stated that the camera option of the two titles is about the only similarity shared between them.
It was also mentioned that Destiny, like Skylanders, is a new intellectual property that will change the method is which gamers access both single player and multiplayer shooters. The Bungie developed title is set in a fantastical science fiction world as opposed to Call of Duty’s more grounded take on warfare. Call of Duty: Ghosts itself can’t just be viewed as a yearly clone to popular franchise either. The upcoming entry from Infinity Ward will change up the series as it is set in a post-catastrophe stricken America and players will have access to a canine companion.
The basic message that Activision hopes to convey to gamers is that they are a company willing to take risk and that the publisher is interested in more than yearly releases.