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Achieve your perfect red lip with Jouer Cosmetics

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Red lipstick can be tricky. The wrong shade and undertone can make you look older, your teeth yellower, or just--wrong. But the right shade can make teeth look whiter, your face brighter, and your allover appearance more chic and elegant. Especially during the holiday season, gravitating toward darker, deeper lip colors will pull together an outfit instantly.

If you're ready to find your perfect red, make your first stop Jouer Cosmetics. Jouer has created a red lipstick for everyone, ranging from warm to cool and rosey to full-on fire engine. The best way to find your red soul mate? Go to and find the "lips" section. Here, you'll find photos of four women ranging in skin tones and undertones. Pick which model best represents your coloring. To the right, you'll find swatches of all the available lip shades. Click on each shade of red to view the color on the models' lips. You'll know which red is right when it flatters the model's face the best.

For example, if you've got light to medium skin with a warm/yellow undertone, you may find that the shade "ava," a brilliant blood orange, suits you best. But if you want something less intense, maybe try "sophia," an understated creamy rose red. Tan and deep skintones may find that the shade "sarah," a rich cranberry red, works best with their complexions.

Play around until you find the shade that looks best. Once you've found your match, here are some tips to remember:

  • Exfoliate and moisturize lips before applying dark or bright lip colors. Flaky, dry patches do not pair well with red!
  • Line lips with a natural tone or red lip liner. This will ensure that the shape of your lips is precise. If the shape is off, dark lip colors will only exaggerate the problem. Try your best to create a sharp, clean line.
  • Fill in lips with lip liner to create a long-wearing base.
  • Using a lip brush, apply lipstick starting at the center of the lips and working your way out. This will help to ensure that product won't build up at the corners of your mouth throughout the day (gross).
  • Blot with a tissue and apply lipstick again. Doing this will create a stain, ensuring longer wear time.
  • Do the classic finger-in-the mouth trick: Stick your finger in your mouth, pucker up, then pull your finger out to reveal a small ring of color. That's excess lipstick that could have potentially ended up on your teeth.

Check out Jouer Cosmetics' range of hydrating lipsticks, $22, here, and play with Jouer in person at your local Nordstom.



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