Accor Hotels, the biggest hotel operator in Asia Pacific, announced major expansion in Indonesia on Tuesday.
During a press conference held in Jakarta on May 31st, Accor expressed its intent to build 21 new hotels throughout the Southeast Asian archipelago nation. The new hotels will add 4,526 new rooms under Accor’s Indonesian portfolio.
Currently, there are 40 Accor branded hotels and 13 in varying stages of construction. Tuesday’s announcement will bring 34 new hotels throughout Indonesia. Of the newly announced hotels, at least five will be located on the beloved tourist island of Bali.
"The Indonesian economy continues to grow and benefiting from this growth is increased business travel and tourism volumes,” said Michael Issenberg, Accor’s Asia Pacific Chairman and CEO, during today’s press conference. “Accor with its extensive and diversified Indonesian network is capitalising on our strong brand recognition and significant resources that we have in the country in leveraging our expansion."
The 21 hotels announced today include:
2011
- Pullman Jakarta Central Park, 316 rooms
2012
- Novotel Jakarta Gajah Mada, 230 rooms
- The Kuta Beach Heritage (MGallery) 151 rooms
- ibis Bandung Supermal, 604 rooms
- all seasons Bali Nusa Dua 200 rooms
- all seasons Bali Benoa, 183 rooms
2013
- Novotel Banjarmasin Airport, 180 rooms
- Mercure Palu, 240 rooms
- Mercure Serpong Alam Sutera, 169 rooms
- ibis Makassar Losari, 200 rooms
- ibis Jakarta Senen, 198 rooms
- Formule1 Semarang 150 rooms
- Formule1 Bali Kuta Sunset Road 136 rooms
- Formule1 Jakarta Daan Mogot 200 rooms
- Formule1 Yogyakarta Jend Sudirman 186 rooms
- all seasons Bali Kuta Dewi Sri, 120 rooms
- all seasons Bali Kuta Circle, 189 rooms
- all seasons Jakarta Thamrin, 196 rooms
2014
- Mercure Pekanbaru, 230 rooms
- Novotel Sentul, 208 rooms
- Ibis Jakarta Cawang, 240 rooms
Between now and the end of 2011, Accor is on pace to open seven additional hotels, bringing its year end total to 47 hotels in Indonesia. Those still left to open include: Pullman Jakarta Central Park, Mercure Banjarmasin, Mercure Bali Kuta Harvestland, Mercure Padang, ibis Bali Kuta, all seasons Bali Denpasar and, all seasons Yogyakarta. Beyond this and additional ten hotels of the committed hotels will open in 2012.
Accor is undoubtedly the market leader in European hotels and operates in 90 countries with 4,200 hotels and more than 500,000 rooms. Accor’s portfolio of hotels ranges from budget properties to the luxury Sofitel brand and related Thalassa sea & spa and Lenôtre.
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