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ACC introduces new logo to coincide with rebranding effort

New ACC logo
New ACC logo

The Atlantic Coast Conference unveiled a new logo on Thursday as a component to re-branding itself for the future. The conference worked with the sports branding agency SME in the new design.

"The ACC is well-positioned for many future successes and we are pleased with our new branding that reflects our limitless potential," Commissioner John Swofford said. "The new, contemporary look modernizes and energizes the ACC mark, and, at the same time, still reflects the league's history and rich tradition."

The ACC was founded in 1953. It currently includes 15 members and sponsors 27 different sports. Pittsburgh, Syracuse, and Notre Dame (not football) joined the conference this past year. Louisville will arrive next year and take the place of Maryland, who is leaving to join the Big Ten Conference. The conference solicited suggestions from its members as well as alumni and fans in designing the new logo.

"With the recent expansion of our league and the addition of Louisville on July 1, it seemed a natural time to update our brand," Swofford said. "We feel that it well represents the high standard and values the ACC has held for more than 61 years."

The script used for the logo was customized specifically for the ACC. The design is explained as a silver underline that stands for the conference's journey toward a bright future. The logo leans to the right to show moving forward toward excellence.

Each of the 15 members will be able to display the logo in their respective team colors on uniforms, merchandise, facilities, and social media applications.

For more information: acc website Pitt website

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