Professional runway fashion shows are far and few in between in San Francisco. The only one left is the annual Macy’s Glamorama show and that one has morphed into more of an entertainment stage show than a traditional runway fashion show.
Each year, the fashion show starved residents of the Bay Area can at least look forward to the professionally staged and very polished graduation fashion show put on by The Academy of Art University. This is not your typical student fashion show staged in a club or theatre with friends as models. The fine arts university spare little expense in producing a first rate show with professional models and production staff.
They usually take place at various properties owned by the AAU. As the joke goes, AAU is not an art school but a real estate holding company. This year’s show took place at one of their campuses located in a huge warehouse at 2225 Jerrold Street right next to a produce terminal. The venue was ideal for a long, traditional runway show. Despite more seating than past years, they still ran into capacity problems with more audience members than seats. The free tickets probably contributed to that. I don’t think the AAU minds as this also serves as a recruiting event and showcase for the university and their students.
As in past years, the AAU presented honorary doctorate degrees to distinguished members of the fashion industry. This year’s honorees were Angela Missoni and Margherita Maccapani Missoni of the hugely popular Missoni fashion brand.
For the most part, the show went off without any hitches. The awards ceremony was wisely moved to the head of the show from the end. Last year, the crowd rudely flooded the runway in an attempt to get out early, even before the final model and designer walk. It would be like the audience in a play walking through the stage before the actors took the final bow. They probably could have used more ushers to keep the crowd off the runway and a video wall outside for over capacity would have been ideal. No one can really complain. It’s free and it’s well done.
Mark your calendar for next year’s show. It usually happens in the 2nd week in May.