If the NFL successfully inspired thousands of kids to play for 60 minutes a day with their Play 60 childhood obesity marketing campaign, they’ll get kids to burn a lot of calories and generally move the childhood obesity debate in the right direction. If Michelle Obama succeeds with her Lets’ Move campaign, and kids get moving and eating better, that too will generally move the childhood obesity debate in the right direction. If the Chicago area’s CLOCC succeeds in imbedding their 5, 4, 3, 2, 1, Go mantra into the psyches of tens of thousands of young Chicagoans, and they act accordingly, it generally moves the debate in the right direction.
Moving the debate in the right direction and generally turning the tide on childhood obesity is the goal for almost every childhood obesity prevention initiative that’s floating around on the market today. That includes the daily PE proponents, the get rid of the vending machine activists, and the feed ‘em decent food in school lunch lines crowd. But with Operation Pull Your Own Weight we aim at a documented, concrete finality with real live individual kids in a way that nobody else can currently match.
From Abstractions to Concrete Results
In other words if you successfully set the stage for the kids in your school to learn to do pull ups, you’re setting the stage for real, individual, flesh and blood kids to ELIMINATE OBESITY in their lives as soon as they cross that finish line, because kids who can do at least one pull up cannot carry 30% body fat. THEY CAN’T BE OBESE.
Show me ten real kids who can do at least one pull up and I’ll show you ten real kids who are not obese. In other words we’re not expending millions in precious, limited resources hoping to make a difference in the abstract and generally moving the debate in the right direction. OPYOW aims TO ELIMIINATE OBESITY one child, one family, one school or school district, one county, one state, and one nation at a time in a very concrete, well documented, data driven way.
Our Surveys are Qualitatively Different
In that light our surveys are not made up of the conventional “representative samplings,” and reported in terms of abstract statistical gains and losses. Our surveys are made up of real schools that have real students, some of whom can do conventional, unassisted pull ups, and some of whom cannot.
So for example, if 20% of your school’s students can do pull ups, you’re just getting started, but the job is already 20% complete. If 50% your school’s students can do pull ups, you have a year’s worth of OPYOW experience under your belt and you’re well on the way to winning the war on childhood obesity. If 100% of your school’s students can do at least one pull up, CHILDHOOD OBESITY HAS OFFICIALLY BEEN ELIMINATED. That’s the difference between infinite talk and real live action.
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