The two-minute Abramovic Method video starring a nude Lady Gaga, released earlier this week, has created quite a buzz. And it’s exactly the effect the pop star, who has a new album coming out this month, was trying to achieve.
The video begins with the singer, known for her outrageous outfits, dressed in a plain, uninspiring white jacket and pants, her feet covered in white socks and wearing little to no makeup. She is lying on a wide-planked wooden floor surrounded by bare white walls chanting the sound “ay,” one continuous syllable emanating in one long breath.
The chant continues while scenes roll by—Lady Gaga standing in a stream in the rain, her eyes covered by a yellow mask with two long antenna-like points; walking nude across the grass her eyes once again covered, this time by a black mask; curled on her side, her nude body hugging a large crystal à la John and Yoko; and in a final scene filled with light her body is covered by crystals with only her face exposed. The video ends with the superstar, her head upside down to the viewer, slowly opening her eyes.
The opening title reads: The Abramovic Method practiced by Lady Gaga.
According to Wochit Entertainment, Marina Abramovic, the creator of the Abramovic Method, said it was Lady Gaga’s choice to take off her clothes so she could be one with nature.
At first I thought it was really crazy. That was her decision. It was up to her how she wanted to experience nature.
“Marina Abramovic has been hosting workshops with artists for decades. In these workshops, she leads exercises aimed to heighten the participants' awareness of their physical and mental experience in the present moment,” states the institute’s website.
Abramovic is a New York-based performance artist who explores the possibilities of the mind in pieces that are six hours long or more. A past retrospective at MoMA, New York lasted 716 hours and 30 minutes. She calls her art long durational performance.
On August 5, Lady Gaga and Abramovic teamed up for an eight-hour reading of the sci-fi novel “Solaris” in a fundraiser for the Marina Abramovic Institute.