Chaz Dean, creator of Wen and celebrity stylist (Guthy Renker)
Many people feel that they need a million of products to manage their manes, but celebrity hair stylist Chaz Dean is seeking to change all of that. With his Wen 5-in-1 Cleansing Conditioner, Dean is on a mission to change the way we care for our hair.
Unlike a traditional regimen of wet, lather, rinse, repeat, Dean's Wen Conditioning Cleanser takes hair care back to the basics. Many hair styling products are water soluable, so the first step in using Wen is to thorough soak your hair, rubbing your fingers through the scalp to loosen any build-up, for at least one minute. Then, using a small amount of Wen Conditioning Cleanser, start at the roots, and massage the product through to the ends of the hair. Add a touch of water to help disperse it, if needed.
Continue to massage the product into the hair shaft. The Conditioning Cleanser won't lather up, because it is free of damaging ingredients like sodium lauerth sulfate and other detergents, but it will feel creamy as it covers the hair. Comb the rest through the hair with a wide tooth comb, and allow the Wen Conditioning Cleanser to remain on the hair for 3 - 5 minutes. The longer it is left on, the more conditioning and strengthening you'll see.
Finally, rinse your hair thoroughly and completely, and enjoy the results. Wen is safe to use on the hair every day, but like a lot of hair stylists recommend, daily cleansing is often not necessary, and in fact, can contribute to the dryness, frizz, and flyaways many people experience with their hair. While this style of hair care can be somewhat unusual to get accustomed to at first, once you do it becomes so easy you wonder why you didn't do it before.
Everyone thought I was having an early midlife crisis when I stopped using regular shampoo," Chaz Dean says with a laugh. "But it's funny, the most reluctant clients become the most loyal and dedicated.
While this system of hair care sounds like a big change for most people, Chaz Dean has stood by this methof for the last fourteen years, and offers a 60-day money back guarantee if clients aren't satisfied, no questions asked. And with clients like Jenny Garth, Finola Hughes, and Melissa Gilbert, he certainly knows what he's talking about.
Wen by Chaz Dean is ideal for all hair types, but is especially nourishing for those who color or treat their hair (such as straighteners or perms), or for those who tend to have dry, brittle, or hair that is difficult to manage. Naturally curly hair will benefit from the longlasting, cuticle-smoothing, benefits of the Wen Conditioning cleanser, and stick straight hair types will love the extra smooth texture and heightened shine.