ABC offered no surprises to upfront advertisers Tuesday: Forget that it's the No. 4 network in prime time for 18-to-49 year olds. Execs touted the "brand halo" (as entertainment chief Paul Lee put it) that Disney and its properties offer ABC.
Anne Sweeney, president of Disney/ABC Television Group, delivered her last presentation in her exec role. She showed off enhancements coming to the Watch ABC live streaming service, including the ability for viewers to watch live events such as the Oscars from different camera angles, and an option where viewers can integrate second-screen social media activity onto the TV screen.
Paul Lee rolled out at least four shows, including Cristela, Fresh Off The Boat, Black-ish and American Crime, with racial humor and/or politics at their cores. The strategy was not subtle, with Lee hammering home his push for a broader, multicultural audience.
ABC and ESPN said they will join forces for coverage of the 2014 FIFA World Cup in Brazil, in realms like the WatchESPN and Watch ABC apps.