Skip to main content
  1. AXS Entertainment
  2. Arts & Entertainment
  3. TV

ABC offered no surprises to upfront advertisers

See also

ABC offered no surprises to upfront advertisers Tuesday: Forget that it's the No. 4 network in prime time for 18-to-49 year olds. Execs touted the "brand halo" (as entertainment chief Paul Lee put it) that Disney and its properties offer ABC.

Anne Sweeney, president of Disney/ABC Television Group, delivered her last presentation in her exec role. She showed off enhancements coming to the Watch ABC live streaming service, including the ability for viewers to watch live events such as the Oscars from different camera angles, and an option where viewers can integrate second-screen social media activity onto the TV screen.

Paul Lee rolled out at least four shows, including Cristela, Fresh Off The Boat, Black-ish and American Crime, with racial humor and/or politics at their cores. The strategy was not subtle, with Lee hammering home his push for a broader, multicultural audience.

ABC and ESPN said they will join forces for coverage of the 2014 FIFA World Cup in Brazil, in realms like the WatchESPN and Watch ABC apps.

Advertisement

Today's top buzz...

  • Mariah Carey
    Mariah Carey requires kittens before a show, but that's not the strangest celebrity rider
    Music Buzz
  • Clayton Kershaw
    Watch Clayton Kershaw throw a ball at Jimmy Kimmel
    Video
    Today's Buzz
  • Jessie J
    Jessie J enlists Ariana Grande and Nicki Minaj for her new song 'Bang Bang'
    Music Buzz
  • Journey
    Journey and Steve Miller jam out at the Shoreline Amphitheater
    Camera
    16 Photos
  • Batman
    Batman and Robin Originals reveal comedy secrets at Comic-Con press conference
    Camera
    12 Photos
  • Metta World Peace
    Metta World Peace gets physical during the Venice Basketball League game
    Video
    Sports Buzz

Related Videos: