The Rocky and Bullwinkle shows of the 1960s captured the imaginations of children and adults alike. Adult puns and references to current events attracted adults, while the characters and ostensible plots fascinated children.
Rocket J. Squirrel (Rocky) and Bullwinkle J. Moose, were the main characters. They lived in Frostbite, Minnesota.Rocky and Bullwinkle constantly battled the sinister and conniving Boris and Natasha, who were led by Mr. Big. They were residents of Pottsylvania, but their accents sounded suspiciously Russian.
Boris and Natasha were forever scheming, inept, but nevertheless scheming. Rocky had a rational head, and he knew Bullwinkle had his own zany ideas about what was happening around him. But while Bullwinkle bumbled, Rocky reasoned. And, in the end, the two foiled the evil plans of the Russian cohorts.
The television series began in 1959 and was placed in several timeslots, including opposite Lassie. The various timeslots caused its popularity to rise and fall, from the number one rated daytime show to cancellation in 1964. Reruns and syndication kept it alive for many years thereafter.
Rocky and Bullwinkle have what could be called a cult following that has spread far beyond the popularity the show originally received.
Accompanying this article is a rather long (nearly an hour), but extremely interesting video history of this great cartoon series and the people that made it happen. It is hilarious from the beginning. At least take a little time to listen to William Conrad (the narrator, from Cannon and Jake and the Fat Man fame) as he explains that the U.S. and Canada have been fighting over who owns Moosylvania.
He stoically asserts that Canada says the U.S. owns it, and the U.S. says Canada owns it. Obviously, a wonderful place to live.