Valentine's Day is fast approaching and for a long time has been the most romantic day of the year. Most of it may be Hallmark Card fantasies, but Gen Y has been celebrating this holiday in different ways, especially with new technologies paving the way for new ways of communication.
It's true that all Hallmark cards could say "Here's something someone else wrote," on the outside, with "Remember to throw this away in about 2 weeks," on the inside. After all, that's what Hallmark cards amount to.
Of course, this is the 21st century, and Generation Y doesn't need pieces of cardboard written on it to express their feelings for someone else. That special someone this year will open up their email or Facebook Timeline and see a cute little glittery heart picture with "Be My Valentine" written on it.
If that seems emotionless and something that doesn't express true emotions, well, that's because it doesn't. However, it is cheaper than than a Hallmark card. After all, eCards are free. So, maybe the real thing is couples don't have enough love for each other to shell out the $5 extra to show made up sentimental displays of affection. Yes, even Homer Simpson telling them he loves him or her on their partner's behalf isn't enough in this Generation Y world.
Maybe the change in technology won't wholly do away with Hallmark cards or lazy displays of affection, but it does change the rules of the game. After all, what better way of showing someone you care than by showing them something that amused you rather than what you wrote yourself?
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