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A sure thing in public relations work

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San Diegans count on true information local organizations and businesses release to the public to make their public decisions. Speaking the truth in public takes a firm professional footing the local chapter of the Public Relations Society of AMerica builds stronger for its members.

Work done at the San DIego and Imperial COunty chapter in San Diego sets a professional standard for the profession in the counties to take up advocacy positions in the public relations field. The society set a standard for the profession using its Code of Professional Standards and Practices its members stand by before veturing into ethical challenges.

Putting together a mass of public information that tells San Diegans all they need to know to handle their own citizen decision making, work led by PRSA, stays work that does not run into red lights on revealing information, or sides of a story. "We respect all opinions and support the right of free expression," the professional society says.

The false reports do not belong in a democratic society. Professionals who take up the code standard stay far away from telling public lies. One core value inthe code is to "protect and advance the free flow of accurate and truthful information." Professionals jus thave to learn how to speak the truth. Public trust the society builds up can weaken any time a public relations professional falls short on truthful reporting.

"We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate," they say. News releases can not stop for ignorance. The members have to always get the latest facts.

PRSA also awards people for public relations campaigns that make important public discussion topics go around. AT&T recently won an award for outstanding schievement in public relations after building up its 2010 It Can Wait campaign against texting while driving into a widespread results getter in 2013. Teenagers revealed during the campaign's lead national online survey of 1,200 teenagers 15 to 19 years old, 75 percent say texting while driving is "common" among their friends. Adults, near 50 percent of them, revealed the same hard fact. Though 98 percent of people admitted the act is not safe. A 2012 campaign effort to ask Americans in communities and schools across the country to take a pledge to not Text and drive drew in a huge count of pledge takers. 5 million.

No catch. Just leading open communicatioins, and challenging public relations work.

The line continues next week. . . .

This is the latest local civic story for Citizen Agenda Action Line on Tuesday. To read earlier articles, read
Big tiger move at Safari Park opens new trail
Prepare to take steps to lower Summer water waste
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