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A storm is coming

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Melbourne, Florida – March 23, 2014 – The 2014 outdoor season is really heating up in the battle to be at the top of the “Best-in-Class” when it comes to sport sunglasses. Over the past years, Costa, Maui Jim, Hobie and Oakley have all been fairly uncontested with each carving out their own unique market position. Brands like Flying Fisherman, Berkley , ONOS, Body Glove, Salt Life and Peppers all have their following. But this year, Under Armour has fired a shot across the bow of all their competitors, especially Oakley.

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For the 2014 season, Under Armour (UA) has rolled out their new “Strom” brand of sport sunglasses. The storm line of sport eyewear comes in four distinct variations, ArmourSight, Realtree Camo, Ballistic and Wounded Warrior Project sunglasses.

Each of the sunglasses styles comes with the three-point grip, the ArmourFusion frame and an adjustable nose pad. All the other sunglasses features will depend on the style. See slide 15 for a sunglasses features matrix. All sunglasses come with lenses by Zeiss. The lens set has been designed in collaboration with the Carl Zeiss Vision Division. The Carl Zeiss and Under Armour team has developed an innovated optical lens with amazing polarization and hydrophobic capabilities.

The UA Storm lens blocks 100% of UVA, UVB, and UVC rays of the sun and comes in gray, brown, amber, blur mirror and green mirror tints.

In addition to these great features, all lenses are either ANSI Z87.1 safety or DOD MIL-PRF-31013 Spectacles, Special Protective Eyewear Cylindrical Systems (SPECS) tested. The ANSI tested lens can be found on all the UA Storm eyewear except for the UA Storm Reliance and the UA Storm Freedom Interchange eyewear where the lenses on these two styles have passed the MIL-PRF-31013 Spectacles, Special Protective Eyewear Cylindrical Systems (SPECS) tests.
For those extreme outdoors men and women, Under Armour has created an ArmourSight lens that is 10 times stronger than the polycarbonate lens found in other sunglasses and has an additional edge-to edge 20% increase of peripheral vision protection.

Each UA Storm lens has a “Hydrophobic” (water-repellant and oil-repellant) coating that has been applied to the outer surface of the lens in order to repel water, dust, oil, and dirt. This coating gives these sunglass lenses a significant improvement of their ability to keep the lenses clean. This coating also helps make cleaning easy, resulting in clearer vision and easier maintenance.

Depending on your face shape and size, UA Storm eyewear comes in different styles for different faces. The UA ArmourFusion frame comes in medium, medium – large, large – extra-large sizes. Slide 6 shows the different sizes for each UA ArmourFusion frame.

For those hunters where the need to conceal themselves in their hunting environment, Under Armour has teamed with RealTree to create a UA ArmourFusion camouflage frame. This unique frame pattern can be found on the Keepz, Captain, Igniter 2.0 and Ace sunglasses.

For those Americans who have a special place in their heart for our veterans who have been wounded in Iraq or Afghanistan, you will want to have a pair of the Under Armour exclusive sunglasses that support the Wounded Warrior Project.

When one stacks up all the features of the UA Storm performance eyewear family of sunglasses you will have a hard time finding another brand that can even come close. The MSRP price points for the UA Storm eyewear ranges from $99.99 - $155.99. When comparing eyewear prices with Oakley, Maui Jim and Costa, one will find out that the UA Storm is a better bargain. So if you are in the market for new pair of sport sunglasses, give the UA Storm a hard look. You will be impressed.

Until next time, be safe in the sun and have a great day in the great outdoors.

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