Every four years our country is carefully listening to a Republican representative and a Democratic representative, both vying for as many votes as possible to get a shot at becoming the United States’ Commander-in-Chief. We the people of the U.S. run out and cast our vote and we choose who we want to call President of our country. When we decide we need a new laptop computer, we go into stores, like Best Buy or Walmart and compare the products available. We might even go home and search the internet for a particular model laptop and find the most affordable price for our budget. When we find the right one, we make the purchase and feel fulfilled because we are confident we made the right decision. People. Love. Choices.
One of the most overlooked opportunities to make a customer satisfied is to offer a choice. Just the way a business will offer some service packages with different prices so that a customer can decide on a service and a price that could match their budget needs, marketers could offer a choice as well. Often times, social media marketers use the email newsletter as a tool to get out business news and maybe even to give their customers a chance to see their company behind the scenes, by adding a personal touch to every edition. Many marketers don’t offer a choice to go with that email subscription, however.
Of course, you have to give your customer a choice to unsubscribe to your newsletter. Why not offer them another choice, though? How about offering the amount of times they receive their newsletter? By giving this choice to get two newsletters a month, as opposed to one, you might get an idea of just how useful your content is to your customers. If you find there are a lot of customers that want more emails from you, it’s probably a good indication that they are putting your content to good use. You can possibly decrease the chances of you having a customer click on the unsubscribe button by letting them select to get just one newsletter per month as opposed to the two or three that might be backed up in his inbox.
Having this choice will be great for the customer, especially if your business sends out email reminders. Some marketers now send out an email reminder that there is a new blog post. If your company has more than one blogger, and more than a couple of blogs posted each day, you can imagine how hard it will be for a person to read your content. People could easily grow tired of opening up their inbox and seeing up to ten emails from your company reminding them to read yet another blog post. It may even cause them to click on that unsubscribe button.
So to the social media marketers that do send out email reminders and/or newsletters, remember you can offer a choice to your customer to let them decide how many times you email them through the day or throughout the month, but you are free to choose.