Customer satisfaction dramatically increases when they receive genuine smiles. Customers often indicate that they feel valued when they receive a smile. This is the first step in connecting with your customers. When you feel that you are just being processed, there is no connection, therefore no loyalty on the part of the customer.
During a recent lunch to a West Hartford restaurant, this is what Linsi F., said of the experience. 'Wonderful place. A Hartford institution. Best lunch with a smile. I've never been disappointed in anything about the experience of lunch at the counter.'
Service with a smile is always important for your business. To every customer you greet, your sincere facial expression should say, “I’m so glad to see you!”
Walking into any store or office for the first time can be a frightening experience for any customer. This is your turf, not theirs. They’re unfamiliar with the products and services, where things are located, and the person with whom they’re dealing. They may wonder whether you can meet their needs or whether your company is reliable.
In 'How to Approach Customers With a Friendly Smile', the authors state to overcome the fear and trepidation a customer feels, always greet customers with a warm, sincere smile.
- Reduces the customer’s fear of the unknown
- Builds trust
- Makes your customer feel good about him or herself
- Makes your customer feel good about doing business with you
- You can work on your smile and use it during any customer interaction
Authors Michael Soon Lee and Ralph R. Roberts, also offer these tips for approaching customers:
- Get a smile review. Have someone watch you interact with a customer and note whether you smile when you first meet him or her. Did your expression seem sincere? How did the customer react? How often during your presentation did you smile? Could you have smiled more?
- Remind yourself to smile, smile, smile! If you’re not smiling when you greet a person, make a conscious effort to do so. Imagine yourself greeting a friend you haven’t seen in quite a while and have been looking forward to seeing.
- Smile when talking to customers over the telephone. Put a small, standing table mirror next to your telephone with a note on it that says 'Smile.' This should remind you to smile during phone conversations with customers. People can actually hear your smile, your voice automatically expresses the tone of someone who’s friendly and helpful. Many people’s first or only contact with you may be over the phone. Leave them with a great impression!
'Smile on face' is the motto of customer service. You make people happy by just giving good customer service with a smile.
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