Tonight, after nearly ten years on the air, Jimmy Kimmel is finally moving into the prime late night time slot of 11:35e/10:35c.
For years, ABC has held Kimmel at bay, pushing his show back behind newsmagazine "Nightline," with a start time of 12 or 12:05am.
Really? One minute earlier? Is this really such a bid deal?
David Weinberg from Marketplace asked me my thoughts on the one minute move, along with Jon Swallen from Kantar Media.
Our answers may surprise you.
To listen to the report or view a transcript, please visit this page.
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