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A salon staff of stylish stars

David's Beautiful People of North Bethesda Maryland, near Washington DC
David's Beautiful People of North Bethesda Maryland, near Washington DC
Photo Shared By: David's Beautiful People

Hairstylists from David’s Beautiful People receive national recognition

David’s Beautiful People opened in 1973 by David Cohen, a top hairstylist whose love for the profession led him to open the doors and his heart to his clientele. “Welcome to Our Home!” was the motto and that has never changed. Always pushing to achieve quality haircare, Linda Sweetman, Monica Robertson, Enrique Lemus and Alejandro Jiménez are four outstanding hairstylists who contributed to making David’s Beautiful People an award winning salon.

Linda Sweetman: In her senior year of high school, Sweetman attended cosmetology school. By the time she graduated from high school, she acquired her cosmetologist license and her first job as a hairstylist. She is a seasoned hairstylist with more than 35 years of experience and has an extensive education with L'Oréal Professionelle, Goldwell and Glemby International specializing in corrective haircolour services. Sweetman is a Senior Hairstylist / Hair Colourist and is a mentor and a team leader at David’s Beautiful People.

Early in her career, Sweetman received haircolor training from Clairol, Roux and Redken. She worked for Glemby International becoming involved with L'Oréal Professionelle. She received advanced training from L’Oreal in New York and began to teach haircolor to other hairstylists for both Glemby and L’Oreal. Sweetman’s training with Goldwell and Wella occurred while working at David’s Beautiful People. She also attended advanced haircolor training workshops at Aveda. Sweetman notes, “I am now exploring Chromastics Hair Color as I am very intrigued with their organic haircolor system. It’s a good compromise between heavy chemicals and a natural based haircolor as I am working with clients that are looking for a less chemical approach. ”

Sweetman’s haircutting and hairstyling strength is working with curly and fine hair. Sweetman believes in the natural approach and not overusing chemicals. She works hard to create organic looking reds, blondes and brunettes. Whether she adds highlights or lowlights to a base color or weave color, she always strives to make the hair look natural.

Sweetman adds, “Find something you really like and give it all you’ve got. Go for it! Don’t be afraid to try things and just keep moving forward. Personally I try to grow, look at new things and try different approaches. Get up and go to work, put in a full day and do the best you can.”

Sweetman notes, “It’s very comfortable at David’s Beautiful People. I like the environment. I like that David is a very easy person to work for and I have a great relationship with our head colourist, Val Banda. We have been together a long time and we work very well together.

Monica Robertson: Robertson graduated from Robert Lewis Studio of Hair Concepts and was exposed to the professional hair industry by her grandfather who was a barber with his own shop. Robertson adds, “I knew that this is what I wanted to do. I dropped out of high school in the 10th grade and attended hair school. I was drafted by Glemby International right out of school to work in their Bloomingdales salon.”

Robertson moved on and worked at a salon for 7 years as a hairdresser and for On Stage Cosmetics and traveled the eastern seaboard as an educator on "How to Look 10 Years Younger.” She will be celebrating her 25th anniversary with David’s Beautiful People Salon this year. She is a hair extensions educator and senior cosmetologist with the hope of someday expanding into salon management, personnel management, salon partnerships and community relations.

Robertson notes, “Twenty-four years ago I discovered hair extensions and that artistry is now my true passion. Today, I mostly concentrate on hair extension services in our salon.” She is a respected International Trainer with Raccoon International Hair Extensions, a National Trainer and Distributor for Raccoon Mid-Atlantic and certified with So.Cap. Hair Extensions. “Educating others in the fine art of hair extensions keeps me on my toes and opens me to other views and experiences from a variety of hair dressers.”

Robertson has achieved many accolades over the years. She received second place in a Beehive on the Beach Hairstyle Competition, Best in Bridal in Washingtonian magazine and Best in Hair Extensions in Washingtonian magazine. She has haircolor specialist certificates from L'Oreal and Redken. Robertson has presented on the world stage at Salon International in Docklands, England and is a two time eHow tutorial presenter. She has been published in Passion magazine and Hairdressers Journal International.

Robertson shares, “I have been given the freedom to grow and fine tune my skills with no reservations under the direction of a truly outstanding and talented salon owner, David Cohen. After spending half of my life at David's I can only look forward to what the future holds for all of us. David's Beautiful People is in an environment that hires fresh beauty school graduates and grooms them into amazing and creative people and hairstylists. Everyone grows at their own pace. David's patience and guidance will take every new employee to great heights.”

Enrique Lemus: Lemus started going to beauty school while he was in high school and received his hair license at age 17. His mother, a hairdresser, was his biggest inspiration prompting him to get involved in education by working at the salon and teaching other hairstylists. His specialty is a love for creative haircolor and haircutting. He has been in the hair industry for four years and working behind the chair for the last three. About a year and a half ago, he was promoted to designer and has been training with Wella to become an educator.

Lemus finds entering competitions as a way to push himself to his fullest potential. He shares, “That’s why I love this industry! I know that I can bring something powerful and new to this industry, and I want to share it with the world. Education is huge to me, I learn every day from my coworkers and from classes, all over the USA. This has lead me in wanting to be an educator. I want to teach people how I see color and design and share how I grow as an artist. I don't put limitations on myself. I try to always be open minded to something new and different.” Lemus teaches Cosmetology courses and mentors students at his alma mater Thomas Edison High School.

He feels that possibilities are endless while working with David Cohen who encourages him to “go for it” and tells him “I’ll help you get to where you want to go.” According to Lemus, “David is big on advanced education. David is always there for education and he always pushes us, which is great. David is always there for us 24/7.”

Lemus notes, “I enter into a lot of hair design competitions just because I feel like it is part of continuing education. There’s always something new to learn.” He is constantly looking for the next big thing and has entered several national hair competitions. He was a semi-finalist in Sebastian's What’s Next 2014, a semi-finalist in Wella's Trend Vision, under the young artist category for Decibel Intercoiffure and Wella Trend Vision. Additionally, he was chosen by Sonya Dove and Belinda Gambuzza to be part of the 2013 Haircolor Council at Intercoiffure. In 2014, he was invited to return as a mentor for the Haircolor Council at Intercoiffure.

Lemus finds inspiration from the quote: “To live a creative life you must lose all fear of being vulnerable.” He adds, “I feel that in this industry, you should embrace unconventionally. If you feel you are perfect every single time, you are limiting yourself. Whereas if you allow imperfections; you grow stronger and stronger!”

Alejandro Jiménez: While attending Virginia Polytechnic Institute of Technology, Jiménez landed a part time job at a local salon that would change the course of his life. He realized that his true passion and creativity exceeded the boundaries offered in the field of architecture. Following his passion lead him to branch out and discover the limitless boundaries within the field of cosmetology, Jiménez graduated from The Fila Academy of Glen Burnie, MD. A few years later, he passed his state boards and began working at David’s Beautiful People.

Jiménez says, “Rarely do you find a work place where you can call home. David Cohen has proven himself to be an inspiration to each of us time and time again. It is truly amazing to work for a team of hairstylists that believe in each other.”

Through the mentoring of David Cohen, Jiménez has learned that the foundation of a good hairstylist comes from a strong work ethic and an insatiable hunger for advancing his career through education. He notes, “I believe in the structure that Wella education provides. “I have taken every class from Essential Hair Color to Advanced Hair Color Correction which has helped me become a strong haircolorist.”

Jiménez has worked with various professional beauty care lines and his favorites include Wella, Sebastian and David’s very own signature haircare line. When it comes to makeup, he favors MAC, “hands down!”

Jiménez plays a vital role at David’s Beautiful People by bringing an innovative approach to hairstyling, haircolour and hair extensions. He is their Lead Makeup Artist and a member of their Bridal Design Team. Jiménez is a certified MAC Cosmetic Professional, Creative Haircut and Hair Color Specialist and he is certified with Raccoon International Hair Extensions. He has been featured in Bethesda and Washington Life magazines as well as on STYLE He was selected to be the hair and makeup stylist for 107.3 “Wedding in a Week”. He has worked alongside renowned photographers Len DePas and Larry Oskin. Jiménez was recognized as “Nouveau Talent of the Millennia” by Intercoiffure Mondial in 2013 and recently was named a Top 10 Finalist for ‘Creative Cut & Color’ in all of North America at the Intercoiffure Spring symposium.

His artistic style embraces sophistication with an edge. He draws his creative inspiration from each client. Jiménez states, “It is so important to actually take the time to listen and get to know each of your clients. I find that the best reward is seeing their smile light up the room. I love to think that I can change a person’s life by giving them a fresh new look. I Love my Job!”

Join The Beautiful People! For a complimentary haircare consultation and for more information about David’s Beautiful People, call 301-881-2540 or visit Visit them at: 12121 Rockville Pike, North Bethesda, MD 20852 USA.

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