As the year 2013 comes to an end, a look back at what happened in the social networking world in particular Facebook. The latest infographic published by Visual.ly Sunday revealed a detailed timeline of what happened to Mark Zuckerberg’s company since its inception along with what is has become today.
Facebook remains an important hub for businesses, marketers, analysts, public figures, journalists and many more. In addition, it is a global service that is available in other languages making it an attractive destination for mobile, web, or desktop users.
Facebook underwent a few name changes over a period time. Before it became well-known the first of the many pillars or names that lead to building it was Facemash-the predecessor that compared the beauty of two people or the hotness between two students by comparing pictures.
From here on it went on to become as TheFacebook until ‘the’ disappeared in 2005. An instrumental figure in the company’s gradual growth and popularity of Facebook was Sean Parker who according to the visual graphic became an informal adviser. Furthermore, he became the company’s president once upon a time.
Like in the blockbuster movie ‘The Social Network’ it illustrated the historical events, the pitfalls, the litigation and the constant turmoil between the creators of the service.
It is true that Facebook was only reserved to college students until 2006 when it became publicly available to everyone. This marked an important point in the company’s financial success along with plenty of uproar around the privacy and information of its user base.
Facebook’s Initial Public Offer (IPO) went through plenty of confusion and lots of speculation about the inflated value of the service in light of the financial statements disclosed. It has been more than a year and its managed to stabilize its profitability with a clear focus to continue developing in the mobile arena.
Nowadays, reports continue to discuss a growing fatigue amongst existing users and a growing competition not from Twitter or LinkedIn but services like WhatsApp and SnapChat-company that turned down an offer to be acquired by no other than Facebook.
A report by Business Insider that surveyed 4000 smartphone users from over five countries the results showed the mobile messaging service WhatsApp was accessed once a week with a tally of 44 percent whereas Facebook messenger was only utilized 35 percent. This is specifically in the mobile app space and does not include other points of access.
In contrast there are other mobile competing services that are becoming popular, creating a buzz over its functionality and its supposedly different social networking environment.
Facebook will remain a pivotal player in the social networking sphere, but how much can it maintain an appeal that is relevant while being able to continue its innovation in the mobile space.