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A Practical Inquiry into the New Green Revolution (Part-1)


Everyone is talking “green” these days.  There is an increasing awareness that the Green Economy might be integral to the revival, growth and sustainability of the U.S. economy.


Green is an approach to define and create processes and products that are (1) environmentally friendly, (2) economically viable and (3) pragmatic in the longer-term.

1. Environmentally friendly implies reducing the generation of pollution at the source, minimizing the risk to life (whether human, animal or plant), and – ultimately – adopting the “cradle to cradle” philosophy of continuous enrichment.

2. Economically viable implies that Going Green should extend beyond mere social responsibility  into the realm of immediate financial benefits as well, whether by way of avoiding penalties, gaining subsidies or realizing reduced cost from energy savings.

3. Pragmatic in the longer term implies sustainability. An unsustainable green effort is not really green because it is damaging and destructive in the holistic sense. A sustainable business is one that has a positive impact on the global or local environment, community, society, or economy, and meets the triple bottom line of people, plant and profit.

In the final analysis, “green” is not just a label or a certification, but a way of life, a state of mind and an operating philosophy that commits to the design, commercialization and utilization of processes and products that are environmentally friendly, economically feasible and sustainable in the longer term using the “cradle to cradle” philosophy that completely and beneficially re-uses all products and by-products of any system or process.


In this “perfect storm” of gathering energy crisis, escalating energy costs, encroaching government regulatory scrutiny and general volatility of markets globally, almost every organization senses the importance and the urgency of adopting sustainable strategies.  Today’s grim market realities render socially conscious “green” initiatives not just a matter of political expediency but also a true economic imperative and sometimes even a matter of survival.

Policy makers have begun passing legislation that provides both economic incentives for adopting such sustainable strategies as well as penalties for not adhering to the new regulations.

As a result every single day we are seeing new green leaves sprouting on websites, and new declarations, mission statements and vision statements advocating support for going green.


What is green? How do we measure it? How do we define the green-ness of anything? How green is your building? Your manufacturing plant? Your recruiting process? Your supply chain? Your hospital? Your police? Your hot dog? There is seemingly no end to these open questions that everyone is now encountering with greater frequency in every walk of life. 

Nobody really seems to know the answers. 

But without these answers how can the hundreds of thousands of companies aspiring to be “green and sustainable” measure their progress on the green continuum and benefit from available government subsidies?

They simply can’t, without incurring a lot of time, effort and cost.

Time is short. Challenges are mighty. The field is immature and ill-defined. To win in such a situation, one requires the support of solid technology and automation.

Right now there is none.


The industry needs a solution that can occupy just that spot.

The solution has to be a Knowledge Tool that will greatly empower them to realize energy efficiencies throughout the organization, dramatically reduce environmental impact and gain significant economic benefits.

Investors envisage quick adoption, a good chance to seize the market leadership and large economic gains for the company that can occupy this spot.


  • Emily Lutz 5 years ago

    I'd love to see you explore this topic a little deeper. You're right in thinking there's a lot of unorganized information floating around and there's certainly a place where the ecological and the economical intersect. Bill Mckibben wrote "You can't get richer, at least not for long, by impoverishing the world around you."

    I doubt the driving force behind the "greenification" of America is our interest in the future of the environment. I think going green is only critically popular now due to the incentive to save some green - money talks. Please explore this topic more aqnd I'd be happy to subscribe!

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