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A new spa concept's the thing at JW Marriott Hotels & Resorts

Massage still rules at spas
Patti Pietschmann

JW Marriott Hotels & Resorts just had a Spa revelation that goes something like, “let’s take it outside the box, make it intuitive, luxurious and purposeful.” And with that Spa by JW was born to “demystify and re-imagine the spa experience.”

How does this translate to pamper seekers such as us? In more treatments and products that will benefit both parties pretty much. The baby of the bunch will debut next September at the new JW Marriott Houston Downtown, followed by the JW Marriott Mumbai Sahar in December, 2014, with more than 20 Spa by JWs in the pipeline. Check out the video at

"Our guests are incredibly passionate about well-being but they don't always have the time to invest in cultivating it. They are looking for an experience that delivers true impact and results that are tailored to their state of mind," said Mitzi Gaskins, vice president and global brand manager for JW Marriott Hotels & Resorts. "Spa by JW offers an environment where you can chose exactly what you want, when you want, without any of the intimidation or hassle."

Like all bottom line oriented spa, the new facility will be reached through an open and inviting lounge space filled with products which they say will be “thoughtfully presented for interactive use and feature both traditional and non-traditional spa products, from eye masks and meditation books (Calm) to artisanal chocolates and wine (Indulge).” In addition to a retail outlet, the area will provide social space for guests to relax and enjoy regardless of whether they book a treatment.

They have also created a Curator's Desk where you can discuss treatment options from a menu that includes:

  • Lull-service Calm – Get back in sync says the blurb with a moment of serenity and a chance to slow down time to restore balance. Sample services include a 15-minute tense shoulders massage or the full hour "Sleep Deeply" treatment.
  • Indulge – Provides nourishment for the soul and a way for guests to pamper themselves through a range of therapeutic treatments that reward and rejuvenate. Sample services include an "Ultimate Aromatherapy" massage or the "Intense Nourishment" luxurious body treatment.
  • Invigorate – Enlivens the body and clarifies the mind, wiping away the stresses of everyday life and replacing it with energy and vitality. Sample services include a "Jet Lag Cure" or "Energy Boost" express massage.
  • Renew – Purifies the mind and body so guests feel more centered, re-focusing and instillina sense of spiritual rebirth. Sample services include an "Intense Muscle Relief" or a "Detox & Revitalize" body treatment.

Designed for guests on the go, Spa by JW express treatments provide on-demand services that start at a 12-minute entry point and are bookable without an appointment. To accomplish this there are express spa suites, designed around a state-of-the-art massage chair, exclusive to JW Marriott, featuring embedded scent infusers, noise canceling technology, and cell phone charging stations (oops this is normally a spa no no). For more information about Spa by JW and JW Marriott Hotels & Resorts go to

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