The pharmacy chain Rexall just opened a new drugstore in Toronto at Spadina and College, 474 Spadina Avenue. The grand opening party for the new store took place at the new Rexall location on September 19th 2013, between 3 PM and 8 PM. The event was open to the public, and shoppers were invited inside to see the new store, to celebrate its new location and to experience a “feel good” approach to products and services.
The new Rexall store also prepared a few surprises for its guests, who were invited to enjoy transportation via ECO cabs fitted with iPads and Wi-Fi, interactive touch screen activations, samples of Rexall’s exclusive products and brands, as well as a complimentary consultation with a fitness and health expert. Shoppers and guests could take a ride with the ECO cabs (which were in fact pedal-motored vehicles, in other words bicycles, with seats for two passengers in the back) within a 10 blocks radius from the store at Spadina and College.
One of the new in-house brands featured by Rexall during this event and which is going to be available in all Rexall stores from now on is Be Better, a selection of healthy products – snacks, bottled water, and much more.