If you want your customer service employees to get a good grasp of your expectations, it is helpful to provide a picture – or model – of what you want your company’s customer service to look like. There are many models available for customer service today that can easily be customized to a company’s specific needs and business philosophy. No matter what your industry, you can create a customer service model that will easily define the performance you expect from your service representatives every single day.
Define Your Service Goals
Before you can create an effective model for your customer service, you must determine the goals of your business. Is your purpose to offer the best product at the lowest price? Or would you prefer to be known for your ability to offer personal service that takes the time to help a customer choose the best products for his specific need? These two goals may require a very different customer service philosophy.
Define Your Customer
Another piece to the customer service model is an accurate description of your customer. This should include current clients, as well as first-time visitors and even prospective customers. By understanding who your customer is, you can develop a comprehensive model that meets his needs. This model might include marketing, cross-selling and customer loyalty programs, as well as the basic service you offer customers every single day.
What is Your Competitive Edge?
An effective customer service model also needs to encompass the features of your service that make you stand out from the competition. Perhaps you are a smaller business that has the ability to personalize your service more effectively than the larger establishment down the street. Maybe you have a staff of knowledgeable employees that customers can depend on to help them choose the best product for their needs. Find your strong points and capitalize on them in your model.
Identify Your Employees’ Needs
A functional customer service model should also provide for the needs of your employees. If you want your service representatives to offer the highest possible quality of service, you must equip and empower them to do so. By identifying those needs up front, you can incorporate into your service model the training requirements necessary to make the model work well.
Is the Model Working?
Once your model is constructed and in place, it will require regular monitoring to keep your service quality at a consistently high level. You can use a broad range of analytics for this purpose, from customer feedback through surveys and other methods to numbers on cross sales, complaints and customer follow-up. Whatever you use to analyze your progress, use the data to tweak and refine your model as necessary to improve your quality of service where possible.
Customer service is an essential component to any successful business. Be sure everyone on your team in on the same page when it comes to serving your customers, by creating an easy service model for them to follow. This model will become more than a training tool; it may be the new business philosophy followed by everyone in your operation.