Miffy - known in her native country of the Netherlands as Nijntje - is getting a 21st century makeover, according to The Daily Mail.
The cute little rabbit is the creation of Dutch artist Dick Bruna, who used her as the central figure for tales he told his son while on holiday in Egmond aan Zee in 1955.
Since then, Miffy has been the subject of more than 30 children's books, penned and illustrated by Bruna.
Fast forward to today. During her lifetime, Miffy's stories have been translated into more than 40 languages. Something to the tune of 85 million books have been sold. Worth an estimated £150 million, Miffy is certainly no slouch.
With that in mind, publishing house Simon & Schuster has taken on the task of giving Miffy a bit of an update so she can continue to take modern day Britain by storm.
Poet Tony Mitton has signed on to breathe new life into the original English translations by Olive Jones. New versions of Miffy, Miffy at the Gallery, and Miffy at the Zoo are now underway.
But don't worry, Miffy herself won't go changing. She'll still be the round-faced bunny we all know and love, lovingly hand drawn by Bruna himself. The makeover refers to the text, which will see words like "father" replaced with the less formal "daddy."
And Simon and Schuster's timing couldn't be more perfect. In January of this year, the film called simply Nijntje de Film was released in the Netherlands. Some 100,000 tickets were sold in the first month alone. The film has also been released in Belgium, Japan, and Australia.
Utrecht-born artist Bruna is as involved as ever in his craft, despite having reached the ripe old age of 86. He and Nijntje have been bringing happiness and wonder to the lives of children of all ages for almost 60 years.
Wanna know what's hot in Holland? Subscribe to the Netherlands Travel Examiner to stay in the loop. Can't wait? Then check out past articles from American Cloggie, Tiffany Jansen.