Endurance House Westminster, a retail store for triathletes, swimmers, cyclists, runners and walkers, opened its doors over the weekend in Westminster, CO. Local athletes took advantage of the opportunity to see what kind of support Endurance House brings to the area, and they saw plenty.
Endurance House aims its offerings at primarily at triathletes and those who think they might want to try a multisport event. That said, the staff at Endurance House are very clear that all kinds of endurance athletes are welcome. Owner Jim Wnorowski says, “A lot of triathletes come into the sport from running. We want to help runners or any kind of athlete interested in triathlon to make the move. We have a very friendly, welcoming environment and knowledgeable staff to get them on their way.”
Wnorowski is stocking a large array of time trial bikes, but not road bikes or mountain bikes. “We want to focus on bikes that triathletes need and have a full line of tri-bikes. We also have a service department for maintenance and repair, and do bike fittings to make sure the triathlete gets set up correctly,” Wnorowski says.
Runners will find a shoe selection with a range from stabilizing shoes to minimalist racing shoes, and a clothing collection to match. Swimmers can try on different wetsuits to gauge their fit and feel. All athletes will find a selection of nutrition products and fitness devices.
A big element in Endurance House’s offerings is the social component. Wnorowski plans to pair athletes’ training plans with group events. “We have a proven set of training plans, from 5k running races to Ironman-distance triathlons. We also sponsor group runs and rides, in-store clinics and volunteer opportunities to create a supportive community for the athletes. Having a training plan is necessary, but sometimes training for a triathlon can be lonely. We want to provide the social support for the athletes to execute their training plans in a fun environment,“ says Wnorowski.
Wnoroski also says he has had good feedback on the store’s geographic location. He says, “Now athletes don’t have to go to Denver or Boulder to get what they need. We’ve been hearing a lot about that from athletes coming to the store.”
Endurance House Westminster is located at 13640 Orchard Parkway in Westminster, CO.