On April 19, 1930, Warner Bros. started what became an important an integral part of our national pop culture. Begun as a way to sell sheet music, Looney Tunes became a real threat and competitior to the shorts being created by Walt Disney in the Golden Age of cartoons.
Eccentric characters were its mark (think Daffy Duck). Early, controversy placed Looney Tunes characters in the spotlight for what were considered some racial stereotypes, as well as generalizations and misrepresentations of people with disabilities (speech impediments: Porky Pig).
In the late 1950s and throughout the 1960s, Looney Tunes battled with censors over scenes of violence, smoking, and alcohol, eventually making changes for the protection of children, the main audience.
Through it all, Looney Tunes competed fiercely and its signature creation, Bugs Bunny, became the most popular cartoon character in America.
Like Disney, Warner Bros., eventually transitioned from shorts to animated feature films, and Looney Tunes has several Academy Awards to show for it.