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A healthy workplace culture: Consistency must be better than Baskin-Robbins

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Before saying anything else it is important to say unequivocally that the headline does not refer to the consistency of the ice cream sold through the world by Baskin-Robbins. In fact their ice cream is consistently good and constantly has a smoothness throughout. Instead the headline refers to the 31 flavors they serve, which change from month to month.

Although the 31 flavor concept has worked well to make them one of the world’s largest ice cream purveyors it is not a concept that can be a part of any healthy business culture.

Too many companies change their goals and objects on a monthly basis, or even more frequently, making them more like “flavors of the month” than corporate direction. Even at Baskin-Robbins the flavor of the month is relegated to the ice cream for sale, not the company vision.

Successful workplace cultures have long range goals that are consistent through the months. Having a three- to five-year plan is essential to a healthy workplace culture. Employees like consistency. They work harder and with a better attitude when they know their efforts fit into a longer plan. When an employee continually works toward a goal only to have that goal changed midstream they become disenfranchised. The organization loses the commitment of those individuals and will not see the success evident in healthy workplace cultures.

By the way, have you ever really looked at the Baskin-Robbins logo? The 31 flavor concept has been so successful it is subliminally in their logo. Take a moment and look for it.

© Max Impact, used with permission.

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