This article will be a continuation of the full-time income on part-time hours series where Multi-Level Network Marketing businesses are being examined. In part three of this series, the expectations of people who join these organizations will be examined.
After joining a vacations business called YVB (Your Vacations Biz), there were immediately a new set of expectations and obligations for me such as meetings on the weekends and sometimes after work. It may not sound like a big deal, but numerous time commitments can drastically affect one’s quality of life. Already on my plate at that time were my full-time job, real estate trainings, and a new young relationship which itself required lots of work.
“I just wanted to call and see what you've gotten done this week,” my up line had called me at my job when my mind was wrapped up in my work of duties. “How many people have to you talked about the business to?”
The flashy demonstration was shown to one coworker but it was a close friend and someone who wouldn't tell management about my activities, something that may have landed me in hot water.
“I’m trying to help you make your money back,” my up line snapped at me over the phone. “This business does work if you do it properly. The next time we talk, I want you to put together a list of names of people you know that I can call and introduce the business to.”
Two things occurred to me after that conversation; my success or lack thereof in the business was affecting other people’s cash flow, and the people who entered into the business on top of me (up lines) now expected me to make the business my primary focus and personal mission. They expected me sell it aggressively to whomever, and whenever possible.
“Write down twenty names of people who you think could use this service or who might want to join this business. Now give me their numbers so that I can talk to them personally,” one of the speakers from a business called Prime Financial Services insisted. “You don’t want to give me their numbers? Well can you get me in front of them so that I can talk to them?”
Regardless of which product is being sold, the common denominator between businesses is usually recruiting other people, even if the model is not a so called pyramid. In order to do this, the sales pitch must be made to large volumes of people; relatives, friends, coworkers, church members, strangers in the mall or on the metro bus.
As described above, a common practice involves up lines asking new recruits to create lists of people who may be interested in the opportunity. Sometimes friends of people in the business are asked to create these lists. The main motivation is again to present the business to as many people possible. If one person isn't aggressively pushing the business for the team, friction can result, especially from team members who have staked their financial futures in the business.
In pitching the business in person, at meetings or on social media, common phrases include:
• A JOB stands for Just Over Broke
• I create my own work schedule and take vacations whenever I want them
• What if I could show you ways to make multiple residual incomes with just a little bit of time?
• What if I can show you ways to walk away from your job? Does this make sense? If so why wouldn't you do it?
These quotes arguably lead listeners to think about a life of abundance by creating a sense of scarcity, but they are effective means of recruitment. In part four of this series, the perspectives of people inside and outside of these businesses will be examined.