In 2003 the Tampa Bay Buccaneers were in the Super Bowl and easily won. Performing at halftime that year was Shania Twain, No Doubt, and Sting. Ten years later it would be only one singer, along with her former group taking the stage in a brief medley Sunday night. Bright House Networks subscribers in Tampa Bay watched Super Bowl XLVII’s halftime show on CBS’ WTSP, channel 10.
Beyoncé handled herself like she had been in the business as long as last year’s performer, Madonna. While last year’s halftime show featured an over-the-top entrance, other hip hop artists, and silly antics Beyoncé gave it her all with what she does best. It featured a few special effects and pyrotechnics. Throughout it all Beyoncé was center stage singing live and dancing with fierceness and gusto.
Like the saying goes “less is more” and that is what she gave. The aerial shots showed a stage formed into the likeness of Beyoncé's profile. During some of the dance segments there were geometric formations, a la June Taylor Dancers, on the stage floor. She had an excellent mix of her greatest hits, opening with “Crazy in Love.” In similar fashion to Michael Jackson’s entrance at his Super Bowl show, Kelly Rowland and Michelle Williams literally shot up onto the stage with their surprising intros.
Despite her recent controversy at Obama’s inauguration, it’s similar to an old school television commercial from the early 1970s. It’s for the blank audio cassettes made by Memorex used in home recordings. Jazz vocalist Ella Fitzgerald sings a song with a high note that shatters a drinking glass. They play her recording on Memorex with the glass once again shattering. A third time you don’t know if it is Ella or is it Memorex? There’s no doubt it was the former during Beyoncé's stellar halftime show at the Mercedes-Benz Superdome in New Orleans.