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A different spin on BMW from artist Jeff Koons

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On the opening day of Art Basel in Miami Beach, Dec. 4., artist Jeff Koons and supermodel Karolína Kurková presented the North American premiere of Koons’ BMW Art Car, the M3 GT2 race car. The unveiling occurred during a BMW reception in the Miami Beach Botanical Garden. Jeff Koons’ BMW Art Car will remain on display at the Garden, until Dec 8.

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Among the guests were significant representatives of the art world such as Chris Dercon, Director of Tate Modern, the curator of the 8th Berlin Biennale, Juan A. Gaitán, as well as the auctioneer Simon de Pury. Another legendary “rolling sculpture”, created by Andy Warhol, will be on display in Art Basel's Collectors Lounge. The pop art icon painted a BMW M1 that raced at Le Mans in 1979.

The BMW Art Car Collection was initiated by Jochen Neerpasch, then Director of BMW Motorsport, as well as French racing driver and auctioneer Hervé Poulain, when Poulain invited his friend Alexander Calder to design his BMW Le Mans 24-hour race car in 1975. Since then, some of the greatest names in contemporary art have been added to the collection, such as Roy Lichtenstein, Frank Stella, Robert Rauschenberg, David Hockney, Jenny Holzer and Olafur Eliasson.

During Art Basel in Miami Beach on Dec. 5, the BMW i8, the i brand’s high performance plug-in hybrid also made its East Coast debut at a reception at the SLS Hotel in South Beach. BMW has been a partner of Art Basel in Miami Beach since its inception in 1970.

This author writes other columns. To view other topics from this author, visit the author’s page. ©2013 Yvonne P. Mazzulo, All rights reserved. Connect with Yvonne P. Mazzulo on Twitter, Facebook, and Google Plus.

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