A Conversation with Lauren Conrad at NYC FASHION COTERIE

Lauren Conrad once again spent some time with this reporter, but now at NYC Fashion Coterie showing off Paper Crown, a new collection from LC herself.

Maura McManus, Lauren's childhood friend, partner in crime, and the brains behind Paper Crown also talked with yours truly on the focus of Paper Crown.

For Lauren, it's all about injecting her true passion into this collection, consisting of easy-breezy California style that only Lauren Conrad can bring together.

Lauren is combining modern style with solid pieces that can be utilized with all trends that come and go, Lauren wants to make sure her dresses, mini-leather jackets, blouses, skirts, and leggings come in handy for a very long time.

Since Paper Crown is funded entirely by Lauren, Lauren enjoys making decisions freely, working with her best friends, and the entire process of putting a clothing line together.

Though Lauren did have some input in the original Lauren Conrad Collection, it was just that; that line was funded by another partner and Lauren said she learned a lot from that experience.

Maura explains how Lauren has a following to where Lauren dresses for people their age but is able to do it in such a way that defines Lauren from everyone else, and Paper Crown is all about Lauren.

Though, Paper Crown strives to attract to the general market, it's very important to invoke you into any clothing line you create, explains Lauren.

Both Lauren and Maura elaborate that this new line is a process of trial and error, it's a matter of what's trending in fashion while seeing what pieces work and what pieces don't work, determining what makes it next season.

Even though Lauren wants these pieces to stay permanently in closets, Lauren emphasizes that you need to produce new pieces to keep the line updated.

Maura too stresses that with a contemporary line like Paper Crown, you always know what's going on in the fashion industry as opposed to running a futures company where you're always producing the future, Paper Crown is set up to be contemporary enough to go along with all the different styles, you can have fun here.

Lauren Conrad right now is solely focused on putting all her time and effort into Paper Crown; Lauren, Maura, and everyone involved are happy where the line is at and hope that everyone can appreciate the unique style Lauren put together.

And so far, Lauren says the response has been great here at NYC Fashion Coterie.

Lauren Conrad proves once again to her audience and the fashion industry that she is a fashion icon, and nothing will get in the way of her goals and dreams that will take her to success.

Note: A very big thank you to Maura McManus, the team of PAPER CROWN, and of course, Lauren Conrad for her very important contributions in putting this article together.  Plus, I'd like to thank Coleman McCarty of the NYC FASHION COTERIE for the opportunity to experience this event.  And a very big thank you to Ms. Nicole Perez who made it all possible for this reporter enhance the success of Lauren Conrad.  

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