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A CEO inspiration to develop innovative line of protein products

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There are a lot of game changers in this world. But, Kevin Lawrence’s story and company, changes our world of nutrition and supplementation for years to come. Kevin is the President and CEO of Power Crunch, a line of great-tasting “smart protein” products. He is a former IFBB World Bodybuilding Champion and renowned speaker and writer, knowledgeable in exercise physiology and applied nutrition.

Lawrence’s vision of Power Crunch came about when his son developed a case of colic as an infant. Looking for a solution, Lawrence developed a type of hydrolyzed whey protein that allows for better absorption into the body, which also makes digestion easier.

Within 48 hours of applying the formula, his son made a dramatic recovery and his health normalized. Lawrence nurturing spirit to research says a lot about his character and how it lead to developing one of the best protein products on the market.

As an Innovative product Power Crunch is, by far the greatest tasting protein products that fuel your everyday pursuits and eliminates the guesswork in healthy eating. The line of energy bars, ready- to-drink shakes and powders come in a variety of flavors and include up to 20 grams of soy-free protein and five grams of sugar (or less), per serving. Power Crunch uses easy-to-digest "smart" hydrolyzed whey protein that absorbs immediately to deliver instant food for the mind and body while maintaining healthy blood sugar levels.
The product line includes:

  • Original bars (up to 14 grams of protein)—one of the nation’s top-selling protein bars, these light, crème-filled wafer cookie protein bars provide energy without weighing the body down. Flavors include Peanut Butter Fudge, Triple Chocolate, Peanut Butter Crème, French Vanilla Crème, Cookies & Crème, Wild Berry Crème and Chocolate Mint.
  • Choklat bars (up to 10 grams of protein)—the industry’s only protein-packed milk and dark chocolate bars for the health-conscious chocolate lover.
  • Blast shakes (20 grams of protein)—creamy, refreshing protein drinks for consumption anytime, anywhere. Flavors include Double Chocolate and Vanilla Crème.
  • Crisp bars (up to 14 grams of protein)—the newest product available, these airy, crisp treats combine scientifically advanced nutrition with great flavor, to offer consumers a gluten-free solution. Flavors include Chocolate Brownie Wonder and Sweet Vanilla Dream, with two new flavors coming soon.
  • Proto Whey Protein Powders (20 grams of protein)— a delicious mix of healthy nutritional science and a variety of tasty flavors, including Vanilla Crème, Double Chocolate, Cookies & Crème and Café Mocha. For added nutritional benefit, Ultraburn Protein Powder is also available. 
Power Crunch protein is uniquely designed for human nutrition. The science involves taking normal, everyday whey protein, and hydrolyzing it (break it down) to the smallest of protein peptides (molecules) called di and tri peptides. These proteins are absorbed rapidly and completely, so your body can fully utilize all of the protein you consume, providing the greatest nutritional benefit. 
Whether you’re an elite athlete in search of the perfect training supplement, an active mom in need of a healthy snack, or just looking for the ideal source of daily protein, Power Crunch provides smart protein with great taste and texture. Power Crunch is available on shelves at top U.S. retailers such as Trader Joe's, WalMart, Vitamin Shoppe, Safeway, Publix and Kroger. For additional information, visit www.powercrunch.com
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