By: Tara Anderson
Modern business enterprises are presently showing a clear tendency to shift to mobile sales enablement solutions. These applications are designed for personal computers, lab tops, ipads and they can define the way in which modern businesses are conducted. Most sales teams are now using these custom solutions for better training for their sales representatives and also for the purpose of keeping the latest developed marketing and sales materials always available at hand. At the same time, this drives two of the most prominent metrics which are; lower cost for products and services and improved sales.
According to recently conducted studies, more than 30% of sales organizations around the globe, will be deploying tablet like mobile devices by the end of 2014. To make the most of their investment in development of mobile marketing solutions, companies must be focused on the performance and capabilities of the devices used by their sales and marketing professionals. This will help them improve their productivity.
Here are some factors that must be weighed for your company to pick the BEST mobile sales enablement solution.
The first important criterion that the devices must conform to is user friendliness. Customizable applications make it easier for the sales professionals to update and view information, and execute tasks effortlessly. Furthermore, this technology plays a pivotal role in providing the sales team with consumer standard experience, and helps them to adapt to the devices quicker.
To gain optimal benefits from this particular type of sales enablement solution, it must be capable of bringing all related assets in a sales call to your fingertips. It must also supply vital content to the sales people for closing a deal. The application must be set up in a way that they can always make the latest information available; whenever one connects with them. It should also be able to share content in an efficient and easy way, thus enabling teams to generate revenues by a considerable degree. A good sales enablement solution must also be capable of generating analytics on a detailed scale to identify content that is most relevant to a specific scenario.
An application dealing with this must also be liked by the sales team; otherwise there is very little chance of success for it. Any solution that can be considered effective in this regard, must allow the salespeople to demonstrate their professional skills and capabilities and close deals. Meanwhile, the personal feedback and generated analytics can play a critical role in determining the unique professional features and qualities of the team. The basic aim of all mobile sales enablement solutions is to bring a wholesome change in the shopping experience. By making the power of information available for the sales team, a more engaging customer experience can be ultimately assured.
Have you considered a mobile sales enablement solution for your company?