When you are a parent, you get up in the morning and get your kids dressed for the day. You never think about if you might upset Nike by their clothing choice of the day. On Monday, Biz Journal shared how Florida State University coach Jimbo Fisher upset Nike when his 9-year-old son wore an Under Armour shirt. Here is what happened.
Nike has a $4.2 million licensing agreement with Florida State. His son was out on the field and wearing an Under Armour shirt. Ethan was happy to rush out and hug his dad when he won the game. It was a really sweet gesture, but one that upset Nike because it gave free advertising to Under Armour. They are actually the competition.
Orlando Sentinel shared part of an e-mail that got sent from Nike to Florida State. It said, "Hey got a text from the USA Director of Sports Marketing last night telling me of how good things look w FSU and our players and sideline staff, exposure for the Brand was exceptional. Then 5 min later I rec a new message…Said ABC cameras were on Jimbo and his Son ad end of the game…His son was Wearing Under Armour FSU sweatshirt! Ouch. Can we please ask Jimbo to eliminate that from the son's wardrobe in the future! Let me know if I can help w anything. Thx guys. MD."
It sounds like it wasn't really a big deal, but they just want to make sure it doesn't happen in the future. Jimbo Fisher will probably get a huge box of Nike shirts fit for his son the front door to make sure that he always has on the right outfit when the cameras are rolling in the future.