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9 ways to write contagious content

There are all sorts of “methods” and “strategies” out there about creating content, but the funny thing about them is that most of the people who are trying to teach you these methods or “secrets” don’t know a damn thing about creating content. The real “secret” is that there is no secret.

What you’ll find below are NOT steps, secrets, or strategies… They’re universal principles on living an awesome life. In this article you’ll learn how to rise above the noise and create what I call “Conscious Content” by applying these principles to your current style of writing and creating.

1. Be Authentic

“I don’t know the secret to success, but the key to failure is trying to please everybody.” – Bill Cosby

Don’t try to please the world. Write what’s true for you. In life, when you operate from a place that’s anything other authentic to the core, you’ll get called out… You won’t get called out by people verbally shouting your name or point fingers in your direction — quite the contrary; they’ll just walk away and never come back to your blog, website, or place of biz-nass.

Now think about how that applies to your life and your online content. Be real. Be authentic. Create content because you want to. Do it for yourself and in service to others.

2. Be Original
Your best work will always come from you — not some re-posted piece of content. I’m passionate about personal growth and how it applies to the modern world and future generations, so I write about that. I also love having fun, I tend to drop the occasional F-Bomb, and there’s a certain flavor to my personality that conveys through my content – both written and video. Be original. Learn from others, but create killer content of your own.

3. Be Timeless
Most of the stuff that “matters today” won’t matter tomorrow. The majority of the content I create (written and video) will be just as useful in a decade as it is today. Create content for the long-term. Think about writing so your kids or grand-kids would understand if they were to read it many years down the line. Some people believe that it’s only good if it’s new. This isn’t true at all. In fact, most of what’s new is just re-packaged and re-purposed content.
For example: many of the principles I teach, write, and speak about are purely based on change-less principles…The problem though, is that many of these principles are really old and out of context. I like to take those concepts and make them easier to understand (for my self and for you) so that we can benefit from them and live an awesome life.

4. Be Friendly
It’s been said that a reader can tell whether an author likes people or not based on how they write… I’ve got two thoughts on this one:

  • Thought #1. You shouldn’t be writing if you don’t like people.
  • Thought #2. You should stop being a jerk and just be friendly.

5. Be Purpose-Driven
Why do you write? Why are you creating content? What’s the purpose behind it all? Know the WHY behind the your actions.

  • Why do you write?
  • Who do you write for?
  • How do you help them?
  • And what will they get?

6. Be Personal
Sometimes folks tend to shut the door on personal matters when writing or creating content… This isn’t wise if you want a loyal community, readership, or customer base. Why? Because people don’t connect with information. People connect with people. So be a person… Be person-al.

There are only three things you need to keep in mind about being personal:

  1. There’s usually only one person behind a computer screen. Write for him or her.
  2. Write how you talk and pretend like it’s a conversation amongst friends.
  3. Share stories, mistakes, trials, and tribulations about your own life. Don’t be afraid.

When all else fails, just remember: People Connect With People.

7. Be Values-Driven
The way I see it, writing content is like the friend that you go to when you need a shoulder to cry on. You know their value system doesn’t allow them to bullshit with you or find some sort of sick joy out of seeing you have a bad day. Instead, this is the friend that empathizes with you deeply. When you share your vulnerabilities with this person, they reciprocate it, empathize, and affirm your power to overcome it.

Contribute and serve up high value content that people enjoy reading or find extremely resourceful and they’ll come back the same way you go back to your friend when you need a shoulder to cry on, or life advice, or anything that requires a bond of trust.

To do this, you can write more “marker makers” – these are usually articles, posts, or resource pages that are quality-rich and content-heavy — prompting people to bookmark that specific page of content for future reference or use. How-to content like “How To Find a Mentor To Crush it With Your Passion” or the PPD Resource Page, and even this very article are all good examples of this.

8. Be Human
Write how you speak. Don’t use big words that you know not everyone can understand. Don’t be that pompous jackass who tries to show off his extensive vocabulary. Trying to use big fancy words doesn’t make you look intelligent and sophisticated, it makes you look stupid and uneducated. Smart people speak, write, and create content that everyone can understand (tweet this?). If you *must* write like a rocket scientist, then at least make sure its for an audience that will understand.

9. Be the Champion of Your Message
It doesn’t matter what you’re saying, selling, or preaching to the world — you need to be the poster-boy of that message, product, or cause. If you really want to take your content to another level then you need to be the authority, the expert, and the go-to source… You need to be the chick with the tricks, the man with the plan, and the person people trust (that was fun ;-)
Bottom line: If you want to get your message out there in a big way then you need to be the champion of your message. How? By truly believing-in whatever you create and having a purpose behind your message. This drives you to work harder, smarter, and with more enthusiasm.

Quick Recap — Be…
1. Authentic
2. Original
3. Timeless
4. Friendly
5. Purpose-Driven
6. Personal
7. Values-Driven
8. Human
9. And Be The Champion of Your Message

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